Students are admitted to the School of Art, Design and Art History as candidates for the graphic design major. Admission to the program is very selective.
The Graphic Design program is professionally accredited by the National Association of Schools of Art and Design. An entrepreneurial approach to work and life defines the spirit of our alumni, who are design leaders in organizations such as The New York Times, Wired, Adobe and Google. Success within the Graphic Design program requires students to be creative, nimble, inquisitive and willing to take risks. The core of our program is the emphasis on developing a holistic skillset while honing a high level of craft.
#Graphic design studio equipment professional#
Coursework involves standards of professional practice and utilizing experimental thinking through varied design processes and research methods. The study of the historical and cultural context of the field broadens students' knowledge and nurtures their creativity. Our specialized courses cover design for print, brand identity, illustration, interaction and web design, UI & UX, package design, and special topics courses addressing contemporary design issues and problems. Students learn design terminology, the theory of visual language, process and methodology, structure and craft, and industry-standard technologies and programs. The Graphic Design program at James Madison University is rooted in fundamental design principles, research and applications while addressing current and emerging technologies through digital practice. They communicate ideas that inspire, inform or captivate their audience and ultimately connect with human emotions through storytelling and narrative. They apply the skillsets in their toolbox: a strong understanding of typographic principles and history, color theory, craft, image-making, materials and processes, interactivity, and knowledge of 2D, 3D, and 4D applications.
This process equips the graphic designer to distill complex ideas into final concepts and systems. Learning current constraints and needs establishes empathy with their audience. Prototyping allows the designer to test concepts and improve them while adding complexity. Through this process, the designer learns about their audience. The 21st-century graphic designer must be adept at addressing complex problems through iterative research. Graphic design has become much more than a nice logo and an advertisement. In response to these ongoing changes, the skills required of the graphic designer are shifting-requiring new skill sets to address unique needs. New and emerging technologies have enabled near-instant communication with millions, such that we’re bombarded by imagery and media on a daily basis. As the world around us grows increasingly complex, so have the problems that designers address grown in breadth, depth, and application.
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